Whole house water filter trade program

Stop selling jobs. Start building customers for life.

Give them a premium, long-life system your competitors aren’t offering, and be the trade they call for years.

BASELINE ZERO whole house water filter tank and controller
Certified and trusted by professionals
Also available at BASELINE

Become a partner

Why BASELINE

A product worth putting your name on.

BASELINE ZERO components have been used for 11+ years and across 14+ countries. Now adapted to Australian conditions.

A genuine point of difference

Testing a filter at a low flow rate can give you a higher reduction %. BASELINE ZERO was lab tested at 41.7 L/min and still reduced chlorine by over 95% after 5 months of household use, at twice Perth’s chlorine levels.

Set and forget for years

18.5kg of filter media. A standard 10″ cartridge holds about 1kg. Add a weekly backwash that clears trapped sediment, and you get years between service, steady pressure and fewer callbacks.

Whole home filtration

One filter reduces sediment, dirt, rust, chlorine, heavy metals, taste and odour. Clean water from every tap, not just the kitchen.

WaterMark certified

WaterMark certified to AS 3497 and lab tested to reduce chlorine by up to 99.5% at 41.7 L/min.

5 year running cost

More affordable filtered water over time

Cartridges~$2,500
BASELINE ZERO recharge$849

One recharge in 5 years

Based on yearly cartridge changes and one media recharge in 5 years. Media typically lasts 3 to 5 years, depending on water and use. Excludes purchase and installation.

Filter media inside

We do this by having more media

Cartridge1x
BASELINE ZERO18x

18 times the media doing the work

Compared by media weight against a 10 x 4.5 inch cartridge holding about 1kg.

Lab tested flow rate

Reducing chemicals is harder when water moves fast. Ours was tested at full flow.

Cartridge10 to 23L/min
BASELINE ZERO41.7L/min

About 2 to 4x the lab tested flow of a cartridge

BASELINE ZERO lab tested at 41.7 L/min. Cartridge range from published cartridge ratings, which vary by product.

Core system highlights

Automatic smart controller

Flushes sediment automatically to keep pressure steady.

Quick connect bypass valve

Switch between filtered and unfiltered water in seconds.

Large volume media tank

More media, more contact time, longer between recharges.

Premium carbon & KDF media

Reduces chlorine, heavy metals and VOCs while keeping good minerals.

Insulated weatherproof covers

Protects the system from sun, rain and heat.

The partnership

A real business opportunity, not a side hustle.

Big retailer customer service and support that grows with your business.

Trade pricing

Protected partner pricing.

Referral commissions

Earn on the work you pass on, even when you are not the one installing.

We understand you

With over 8 years managing at Australia’s biggest plumbing supplier, we know what’s important.

Personal sales support

A real person behind you to help close the work when it matters.

Training provided

Everything you need to install with confidence and speak to it clearly.

Built for the long game

A partnership designed to grow with your business, year after year.
From the homes

What it means to the people living with it.

Partner knowledge base
Answers For Experts

Clear technical insights for trade growth.

Plumbers, builders and other trades who install or recommend whole house water filtration. Fill in the form at the top of this page and we will see if it is a good fit.

Partners get protected trade pricing, a real person to help close the work, and training so you can install with confidence and explain the system clearly to customers.

If you pass work on, you can earn a commission even when you are not the one installing. Apply through the form on this page and we will explain how it works.

Our system is suitable for both residential and small commercial such as restaurants, hairdressers and cafés. You can read more on our commercial water filter page, or get in touch if you’d like further clarification.

Yes. BASELINE ZERO was designed by a former plumber with simple installation in mind. It installs much like a hot water unit: connect the inlet and outlet, plumb the drain line, then set the controller.

That’s it. No time-consuming assembly or complicated setup. A licensed plumber can install it using a straightforward, familiar process.

Yes. BASELINE ZERO can be installed outdoors when fitted with the included weatherproof covers. Australian conditions are harsh, the premium insulated covers are designed to protect both the tank and controller from the elements.

BASELINE ZERO is designed predominantly for mains water. For tank, bore, or other water sources, we recommend a comprehensive water test prior to installation. High iron and other compounds can affect filter performance and void warranty. Non-mains water sources may also require UV treatment or additional pre-filtration, and it is the customer’s responsibility to ensure their water source is safe for consumption.

All filtration involves some pressure loss, that’s the nature of how filters work. BASELINE ZERO‘s self-cleaning backwash cycle prevents the gradual pressure drop typical of cartridge systems. We anticipate pressure loss of approximately 100kPa at the time of install.

Genuine BASELINE ZERO Filter Recharge can be purchased through our website. We recommend genuine replacements to maintain performance with our unique combination media blend.

BASELINE ZERO requires almost ZERO maintenance for years, instead of months. The system automatically backwashes weekly to flush trapped contaminants and renew the media. There are no cartridges to change and no subscriptions to manage. Just check the controller for errors every month. Here is what happens when a cartridge filter is not changed.

There are many variables when considering filter life. The quality of the incoming water, the amount of chemical and sediment load, the water pressure and amount of usage. There is no definitive figure, but as a guide BASELINE ZERO is designed with long life in mind. It holds around 18X the carbon of traditional systems and performs a backwash instead of holding onto trapped sediment. This gives you a system that filters typically for years instead of months. We recommend replacing your media with genuine BASELINE ZERO filter recharge media to ensure optimal performance and life with our combination media. The independent lab test results show how it performs.

We offer same day delivery on orders placed before 10am. Have the system delivered to your workplace, preferred retailer or direct to site.

Founder & CEO

Sam Licastro

I’ve spent 13 years on both sides of the trade. On the tools as a plumber, and managing at Australia’s largest ASX listed plumbing supplier across Perth’s biggest projects.

That means I know exactly what a bad product costs you. The callbacks, the warranty runaround, the customer who quietly stops referring you. BASELINE ZERO is built so none of that lands on your plate. Quality product, clean installs, and backup that actually picks up the phone.

When you put your name on something, so does mine.

Sam Licastro, founder of BASELINE Water, seated in a kitchen
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